Amazon is an Internet retailer, founded by Jeff Bezos in 1994. Headquartered in Seattle, Washington, Amazon has come the largest Internet retailer around the world. This milestone is based both on market capitalization as well as sales.
Early On Amazon Was Very Different
In its infancy, Amazon was an online bookseller. Ultimately, Amazon diversified the lines of merchandise sold. At the present time, Amazon does still sell books, but also everything from electronics of all types to apparel to furniture to food.
Although Amazon.com is considered by many to be the companies primary retail website, that venue really is targeted towards the U.S. marketplace. Amazon has established a number of other country-specific retail websites. These include websites for China, India, Mexico, Japan, Brazil, Ireland, France, Canada, Spain, Netherlands, Australia, Germany, Italy, and the United Kingdom.
Amazon Becomes #1 in 2015
Amazon is not only outstripping the competition in cyberspace. In 2015, Amazon surpassed Walmart, considered to be the largest brick and mortar world retailer on the planet, in a major metric. As of 2015, Amazon surpassed Walmart as the most valuable retailer in the United States, based on market capitalization. In addition, by the third quarter of 2016, Amazon had risen to become the fourth most valuable public company in the United States, again based on market capitalization.
Amazon has been aggressive when it comes to mergers and acquisitions. This has been the case since the beginning of the company’s operations. Since its founding, Amazon has acquired or facilitated a merger with dozens of other companies.
In addition to its strong direct retail presence, Amazon is also a platform through which third parties can sell their merchandise. Third party sales through Amazon has become a major element of the companies overall operations in recent years.
Same President After All These Years
Jeff Bezos remains the President, Chief Executive Officer, and Chairman of the Board of Directors of Amazon. The Amazon Board of Directors is comprised of 10 other members in addition to Bezos, all of whom are outside directors not directly employed by the company.
As of 2008, the Amazon.com website enjoyed approximately 615 million visitors that year. Eight years later, in 2016, the U.S. Amazon website experienced over 130 million visitors each month.
Amazon utilizes a multi-level e-commerce strategy. This is accomplished through its affiliate program. The affiliate program permits individuals to market products sold through Amazon at their own websites, or via social media. When a sale is made through a link utilized by an affiliate, that individual receives a percentage of the sale.
Amazon’s Customers Supported Fully
An Amazon customer in most U.S. states still does not pay sales tax when making a purchase from Amazon. A handful states have enacted laws in which a consumer in that jurisdiction does pay sales tax when making a purchase from Amazon.
Amazon is involved in a number of partnerships with other companies and entities, including the United States Postal Service. Through its partnership with the United States Postal Service, the USPS began making deliveries of Amazon products on Sunday, initially in Los Angeles and New York. The program expanded to Dallas, Houston, New Orleans, and Phoenix with other cities on the drawing board.